Digital Marketing & Email Automation Specialist

What You’ll Do

You will play a pivotal role in driving the digital marketing strategy for Prep Network. You’ll execute and optimize marketing campaigns and automation that fuel our growth using Braze, assist with SEO/SEM strategy and implementation, and collaborate with the rest of our marketing team to facilitate our marketing processes including written marketing content, event launches, and more. Your work will impact subscription growth, showcase and tournament growth, and our overall marketing experience.

Who We Are

Prep Network is a sports company that connects high school athletes with college coaches. Through our nine brands, we publish over 4,000 articles monthly and actively scout talented high school athletes across the U.S. We aim to discover and promote promising prospects who aspire to play at the collegiate level. 

In addition to our content, Prep Network is the top event operator in the U.S., hosting 100+ tournaments annually. We offer a combination of top-tier competitions and extensive media exposure for attending teams. Our 250+ showcases each year provide a platform for over 10,000+ prospects to compete in front of colleges, scouts, and media outlets. 

We’re pumped to have been named one of the "Best Places to Work" by Minneapolis/St. Paul Business Journal three years running, and to land a spot on the 2024 Inc. 5000 list of America’s fastest-growing private companies. Prep Network isn’t your average sports company—we’re all about helping student-athletes succeed and creating an awesome workplace.

Core Responsibilities

• Email Marketing Strategy and Automation: Conceptualize, implement, iterate, and analyze Braze automation for subscription campaigns, including onboarding, upgrades, feature marketing, and abandoned cart flows.
• SEO/SEM Management: Help develop and execute SEO/SEM strategies, maintain vendor relationships, and track performance to drive organic and paid growth.
• Marketing Tech Stack Oversight and Optimization: Help manage and optimize the Braze platform, ensuring seamless campaign execution and system efficiency.
• Event Email Marketing Execution: Lead the creation and deployment of promotional emails for tournaments and showcases.
• Written Marketing Content Ownership: Take the lead on written marketing content (blogs, PR articles) and collaborate with the team to ensure alignment with brand goals.

Must-Haves in a Candidate

• Proven Experience: 3+ years of professional experience in digital marketing, with a focus on email marketing and/or SEO/SEM.
• Technical Expertise: Proficiency in Braze (or similar marketing automation tools), Google Sheets, Google Ads, Google Analytics 4 (GA4), and Google Tag Manager.
• Data-Driven Mindset: Strong analytical skills to track KPIs like ROAS, CAC, and engagement metrics, with a focus on continuous improvement.
• Effective Communication: Outstanding verbal and written communication skills, with the ability to create compelling email content and marketing materials.
• Curious Nature: Possess a quick learning ability and a knack for absorbing new information and learning new tools, enabling you to adapt swiftly to evolving circumstances.
• Accountability: Display a strong work ethic, a commitment to achieving results, and the capacity to deliver substantial outputs with minimal supervision or wasted effort.
• Problem-Solving and Analytical Aptitude: Exceptional problem-solving and analytical skills to tackle complex issues and analyze campaign performance.
• SEO Tools Knowledge: Familiarity with platforms like Ahrefs or SEMrush
• HTML for Email: Familiarity with HTML for email, including the ability to edit and troubleshoot templates to ensure seamless delivery and appearance.

Nice-to-Haves in a Candidate

• Creative Writing Skills: A knack for producing engaging emails and blog or PR content.
• Experience with EOS/Traction: Familiarity with the Entrepreneurial Operating System framework.
• Event or Subscription Marketing Background: Experience executing marketing strategies for live events or subscriptions.

• SEO Skills: Understanding of keyword research, SERP intent analysis, topic authority, silo development, & link building

Benefits and Perks
At Prep Network, we take pride in our culture and commitment to creating an exceptional workplace environment. Here are some of the benefits and perks you can expect when you join our team:

• Vibrant Culture. Thanks to our vibrant and inclusive culture, Prep Network has been recognized as one of the Best Places to Work three years running. We're passionate about bringing on board curious, self-motivated individuals who work hard and genuinely enjoy their work.
• Autonomy. We trust our team members to excel in their roles. Rather than micromanaging, we provide you with the tools and processes needed for success, allowing you the freedom to bring your role to life and make a meaningful impact.
• Professional Growth. We prioritize your professional development. We actively support and encourage you to invest in your growth, both professionally and personally. 
• Comprehensive Benefits. Prep Network offers a range of benefits designed to support your overall well-being. These include comprehensive health benefits, a 401k plan with Safe Harbor matching, long-term disability coverage, Basic Life, and a flexible work schedule that promotes work-life balance.
• Competitive Compensation.  This position's base salary ranges from $62,000 to $70,000.

Join us at Prep Network and be part of a dynamic team that values your individuality, fosters personal growth, and offers a diverse range of benefits to enhance your professional and personal life. Discover a workplace where you can thrive, learn, and make a meaningful impact on our journey together.